Facebook Live – everyone is doing it now to promote their businesses. Are you? I can’t tell you how many of my clients cringe when I tell them one of the best ways to build their brand and their exposure on Facebook is by going Live!
I get it. It can be intimidating and scary especially for someone who doesn’t love the spotlight. So I thought why not give you guys some of my best practices, tips and tools for how to create a Facebook Live that works!
Here is a training video I did this week in my group, The Sparkle Coterie all about how to make the most out of your Facebook Live.
I cover best practices, ideas on how to share content, ways to promote your Live and the technology I like to use.
Some quick tips:
- Map out what you want to say and PRACTICE it.
- Be sure to create a call to action – ask your viewers to do something!!
- Think about your frame and where you appear in the video.
- Consider your look and represent the image you want to for your brand.
- Be creative in your Live format think interviews, Q&As, behind the scenes, tutorials, product demos.
- Promote your live before and AFTER you do it! Share it on all of your communication platforms.
- Invest in some lighting and a tripod.
- Be energetic and remember you want to connect with your followers so give them value!
So check it out and if you have any questions for me, please do not hesitate to ask.
And remember ladies, you’re not fully dressed until you sparkle!
